Monday, 11 May 2015

Importance of SEO in Digital Marketing

Good online presence runs your business successfully. To make an online presence, it is essential that your business reach out the maximum on the internet. Establish online identity is not an easy task on the web. It requires lots of efforts sometimes with ethical technique. The ethical technique helps in building the online presence of a business and this ethical technique known as SEO. Two factors are considered to promote the company website on the web, i.e. On-page and Off-page performed by SEO experts or digital marketers. The role of SEO is very much vital in the highly aggressive market. Few years back, doing social bookmarking, the directory gives better ranking. Nowadays, these old fashioned SEO tasks can never give top ranking.
Intellisense Technology | LinkedIn

The newest updates of the search engines have made SEO more hard and complicated. Besides, they have also changed the ranking factors. Nowadays, different activities need to perform daily with fresh content. You can’t hope to place in the top position with fewer activities. Both internet users and the search engines have become smarter during the period, which has made SEO hard. Websites have unique content, optimized images, and easy navigation can be ranked easily. Furthermore, the policy of Google search engine is creating a different search environment, both for laptop and mobile users.

Recently launched mobile friendly update on 21st April is the good example of Google to construct PC and mobile search different. It is expected that this type of innovative steps will increase the demand of SEO. Intellisense Technology Company, which is known for creative solutions, has now added Local SEO, mobile SEO in its SEO package. The company is well aware that SEO is the spinal column of digital marketing. The concept of digital marketing is to market the business product in a well-formed way. Hence, the company SEO experts put their efforts to rank a website in the first results. You can contact the company not only to get the SEO services, but also for SMM services.

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